422 help Chillfactorᵉ create their first advertising outing on TV

Working alongside Producer Nicki Casey and Director Chris Gaffey, 422 Shoots and 422.tv have helped bring to life a 30 sec TV advert for Manchester’s real snow indoor ski centre.

The advert, written, conceived and directed by Chris Gaffey, was shot on location at Chillfactorᵉ at Trafford Quays Leisure Village, and shows the breadth of activities available for a family fun day out.

422 Shoots Service Producer, Eileen Gartside, organised crewing and equipment for the Live Action film shoot. 

Colourful, fun animated characters, by animator Mark Mason, were integrated into the live action by the post production team at 422.tv.

The advert’s Producer, Nicki Casey, commented on the ease of working with one team from 422 to assist with a smooth execution from shoot planning to final on-air delivery to ITV.
‘I’ve worked with the crew at 422 for many years now, and both I, and Chris, the Director, trust their professional, organisational and creative abilities and input’.

The advert, which airs in prime slots in the Granada region, went live on the 2nd February.