422.tv in Manchester were delighted to be commissioned by AL Marketing to work on the brand new intu Trafford Centre Christmas TV campaign. Currently airing, the commercials use a combination of scenes from the Children’s BAFTA nominated ‘The Snowman™ and The Snowdog’ animated short film, combined with new 2D animation elements produced by the animators at 422 and then composited seamlessly back into the original scenes.
Creative Direction was by Michael Agapiou of AL Marketing, Animation Supervision by Darren Oakes and final compositing by Owain Street, from 422.tv.
Commenting, Michael Agapiou, Creative Director of AL Marketing said, ‘Once we’d come up the concept of using The Snowman and The Snowdog film as a core creative concept, and negotiated the rights to use it, we set about conceiving a set of TV commercials that integrated intu Trafford Centre into that world. We had worked extensively with the team at 422.tv over a number of years and approached them to provide a holistic package to make the commercials and get them to air. The team at 422.tv were as usual very responsive and both we, our client and Snowman Enterprises Limited (SEL) a Penguin owned company, are delighted with the final results’.